As leaders in their respective fields, the American Heart Association and Nintendo are joining forces to promote physically active play as part of a healthy lifestyle. It's a first-of-its-kind strategic relationship between a video game company and the American Heart Association. The two organizations come from different worlds but share the common goal of helping consumers discover how active-play video games contribute to healthy living. With nearly 70 percent* of Americans not getting the recommended levels of physical activity each week, this relationship could not have come at a better time.
Basically, Nintendo and the AHA have partnered and the AHA is backing games like Wii Sports Resort and Wii Fit Plus. Also, no mention on Wii Vitality Sensor. The internet was wrong about Nintendo. Clearly Nintendo doesn't care about the casual anymore. I didn't leave Nintendo. Nintendo Clearly left me.
From Marley: "Nintendo is the heart throb of the gaming industry."
From Assie: "See? Nintendo cares about the heartcore."